Sept 01 | 02 min read
“Where do you see yourself in the next 5 years?” LOL, right? Then why is everyone so obsessed with strategy both in personal and professional life?
Coming to professional life, the funniest conversations are with guys who want to join CEO’s office cause they want to work in “Strategy”. You know, we never use word strategy in CEO’s office. Here we only talk about execution, daily experiments sometimes aimlessly followed by a lot of hard work without any visibility on the results and dealing with many failures. That’s the life in any strategic team including CEO’s office. If you want to do strategy, first learn to do extremely high-energy day-to-day execution. Spend 16 hours at work and learn to deal with so many failures. You will have to own up to that too.
Among many things we discussed, one was to sell the “Kirana Report” to India FMCG. Our war room had data scientists like Rohit, developers like Anoop, and Business Analysts like Akshay, Krishna, and Harshit. We worked really hard for a really long time, we used to publish daily bytes, weekly newsletters, and opinion pieces, monthly Kirana Report. We reviewed the numbers each week wrt views, interactions, and reach of our insights. We kept experimenting with our messaging, and insights. No one bought the “Kirana report”. We had no measurable success in attracting reporters, media, or even brands for our intelligence offerings. We still kept at it for 2 years constantly changing things a little bit here and there. Somewhere towards the end of 2021, Sagar Malviya from ET found our insights useful and matched with HUL’s guidance. He started using our insights and quoting Bizom in his articles. Other news and media publications followed suit in the next few months. Brands like ITC called us for presenting the state of India FMCG to their leadership. In just a few months we suddenly became envy of Nielson in India.